The Nichols

Jeff Nichols spent 11 years as a Navy SEAL on both the West and East Coast from 2002 – 2013. Nichols completed numerous combat deployments with the Teams and has been awarded multiple combat citations for valor and commendation. Jeff  owns and operates Performance First LLC. A company that physically prepares current and future candidates / athletes for the Military, Law Enforcement, and Fire Fighters. Jeff also works with adult athletes among various amateur and professional athletics sports.

A portion of the profits from sales will be donated to: Stray Cat Alliance who’s mission is to educate and empower communities to advocate for every cat’s right to be safe, healthy and valued.